In the AI era, no athlete should lose control of their digital identity. Identity rights originate with the individual and the individual stays at the centre of the ecosystem.
We are building the infrastructure for AI Rights.
PlayAI lets rightsholders create, protect and control their authenticated AI identity - a Digital Twin - and turn it into a licensed, monetisable asset.
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Meet the founders
Founded in 2024, PlayAI is a global sports technology company headquartered in Munich and Melbourne. Every Digital Twin we build runs on a documented consent scope, an enforceable licence and an auditable record of use. That governance layer is not a feature of the platform, it is the platform. Where we are going: to establish AI Rights as a new asset class, and to be the platform rightsholders worldwide rely on to authenticate and license digital identities at scale.
Dr. Anja Martin
Founder & Co-CEO
Lawyer (PhD in Sports Law) and Hockey Player
Sam Taylor
Founder & Co-CEO
Sports Tech Entrepreneur and Cricket Player
Our next growth chapter
Every shift in sport created a new asset class - broadcast, data, streaming, NIL. AI creates the next one, and PlayAI builds the layer that authenticates, protects and licenses it.
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